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LFC Nivea ad behind the scenes at Echo Arena

13 February 2015

Liverpool footballers went behind the scenes at ACC Liverpool to film a Nivea Men advert which will be aired on TV tonight.

Jordan Henderson, Simon Mignolet and Raheem Sterling are seen getting changed before sprinting through the backstage corridors at the venue, home to BT Convention Centre and Echo Arena, when they realise they are late for an event.

They squeeze into a Reliant Robin parked in the on-site multi-storey car park before the car drops them off on the red carpet at a glitzy event – also filmed next to the waterfront outside ACC Liverpool.

Nivea Men has become the Official Men’s Grooming Partner for Liverpool Football Club.

The 30 second advert will be screened on Channel 4 tonight.

For a behind the scenes glimpse, see below.

Liverpool captain Steven Gerrard held his testimonial at ACC Liverpool in 2013 and the venue hosted the LFC Players’ Awards dinner last year.