M&S Bank Arena

Covid-19 Secure

At the M&S Bank Arena, we have developed a new set of operational guidelines as part of our commitment to get live events back up and running as soon as government restrictions are lifted.

Covid secure measures across the campus have been introduced in line with the government approved ‘All Secure Standard’ and as part of a series of accreditations received by the venue including VisitEngland’s ‘We’re Good to Go’ industry standard for tourism and hospitality.

Measures include designated entrances; track and trace QR codes, socially distanced queuing, bathrooms and seating; one-way systems; hand sanitisers and anti-viral electrostatic spraying machines to enhance hygiene standards throughout the venue, including seating areas.

Having already staged a series of successful, socially-distanced live events, you are in safe hands with our experienced team. We will work closely with Public Health Liverpool and our promoter clients to ensure that all events can take place safely. Take a look at our case studies below to find out more about some of the shows we were able to host last year. 

From live music or comedy, to sport or family shows, we are here to support you every step of the way when it comes to organising your event at the M&S Bank Arena. Please get in touch at kay.wilson@accliverpool.com to find out more.

Rumours of Fleetwood Mac

Rumours of Fleetwood Mac was one of three socially-distanced concerts to take place in the arena in December 2020, with an audience of over 3,000 in attendance.

For all events, customers were asked to wear face coverings at all times except when eating or drinking. Food and drink was available to purchase via contactless payment and provided in Covid secure packaging. 

In order for audience members to adhere to social distancing our ticketing team created bespoke seating plans, with tickets sold in singles, pairs and groups of three, four, five or six. In line with government guidance, bookings were only permitted for groups from one household or support bubble.

A flythrough video was created explaining the new measures, and highlighting what to expect when attending a Covid secure event at the M&S Bank Arena. This was featured prominently on social media, and was sent directly to customers via email to ensure that the audience felt as comfortable as possible during their visit. 

Social media channels and pre-show emails were fully utilised to communicate the new measures to our customers before the show, and were clearly displayed on digital signage throughout the venue. We also strongly encouraged all attendees to take a lateral flow test before the event, at our sister venue Exhibition Centre Liverpool, which is currently operating as a mass testing centre.

Jack & The Beanstalk

It was fantastic to finally be able to open our doors and stage a 22-show run of Jack & The Beanstalk in The Auditorium at M&S Bank Arena. We welcomed over 11,000 customers to the venue across the period, working with local promoter Shone Productions to create a secure and enjoyable environment for the audience.

As well as our standard Covid secure measures, additional processes put in place for this event included:

  • Reducing the seating capacity from 1,350 to under 500
  • 1 Metre + social distancing and a one way system enforced around the venue
  • Hand sanitiser stations available throughout
  • A deep clean of the auditorium after each performance and treatment with anti-viral spray

Security remained of the utmost importance and, as checks needed to be carried out at a safe distance, the venue operated a no bag policy. Customers were asked to not bring bags with them, however due to the audience profile, bags containing essential items for children were permitted.

As with our arena events, customer communications were of the utmost importance, and an auditorium-specific flythrough video was distributed via email and social media. Additional guidance was provided via digital screens throughout the venue, and our front of house team were on hand at all times to ensure the audience felt comfortable and safe. 

Services
At Your Service

Find out more about the services M&S Bank Arena Liverpool can help you with.

Arena IT

Arena IT

Arena IT

Our venues boast the most up-to-date, flexible, robust and reliable IT equipment and support systems, to enable event organisers to stay connected.

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Technology

Production

Production

We offer comprehensive resource of equipment and technical services, as well as an award-winning technical team, to facilitate and add value to your event at an additional cost.

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Marketing

MARKETING

MARKETING

We boast an in-house consumer marketing team experienced in selling tickets and generating audiences for a wide variety of events.

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Ticketing

Ticketing

Ticketing

Our Venues have their own full Box office service delivered by Ticket Quarter, which provides reliable ticketing infrastructure and event promotion to event organisers, helping to deliver better ticket sales.

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